Compete or get left behind

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Ack!

This story about Eugene Kaspersky complaining about Microsoft including antivirus software with Windows 10 touched a nerve. I had flashbacks to the litigation against Microsoft and Internet Explorer bundling in the late 1990s. Fast forward 16 years later from the browser showdown and we see that Internet Explorer is currently only the third most widely used browser in the market. That doesn’t sound like a monopoly to me.

Could there be parallels to this story and a lesson for Kaspersky? What happens when like-products compete on value, ease of use, and reputation in the marketplace? There’s plenty of room for competition in anti-virus software market too. Will the best antivirus packages step forward?

Microsoft

In my experience helping friends with personal computer issues at home, I found that most have the antivirus installed that was bundled with the computer. But typically the free trial subscription has expired. That’s certainly not a scientific study and my sample size doesn’t register as adequate. But I’m guessing many people are like that. Microsoft is helping consumers that are not tech savvy by providing automatic antivirus updates and a base level of protection. I see this as a good thing.doctorpc

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Competition

There is opportunity for other competitors in this space. Just like the browsers in the late 1990s companies may have to rethink how they connect with customers. The topic of computer viruses is touchy and consumers are wary of a barrage of pop-ups asking for money and subscription renewals.

So let competition find the real players. Build something better. Build something simple. Build something that adds value and builds a reputation of trust.

Onward and upward!

 

Photo credit: Intel Free Press via Creative Commons

Solve it!

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I carry a paper notebook with me through the work week to records notes, thoughts, and action items. I prefer not to take my laptops into meetings because it helps me stay focused on participating injustsolveit the meeting. The content of a meeting, or other interaction, is often the source of ideas or even blog posts! Typically I transform my notes into an electronic system or put them in a to-do list. As I was reviewing my notes from this past week I found this thought:

“We want a formula to solve our problems.”

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What would our business be like if every problem had a formula to follow for a guaranteed answer of success? That would be great. Sign me-up. Books are released every week with answers to common or recurring questions and problems. They give us checklists, rules, and procedures to find success. The ideas, the process, and the results make us feel good inside. It’s a prescription for success. Let’s get started!

But problems in life and the business are rarely that easy. A formula will give an answer and quite possibly a very good answer. But then I think if all the problems had a formula to follow to solve it, and everyone could do it, then there wouldn’t be winners and losers. Everyone should solve the problem every time. But you and I know that’s not reality.

The next thought in my notebook reads:

“Formulas and methodologies position teams for success but don’t ensure it.”

___________________

I enjoy the experience of a good game of baseball. Recently I read the book Moneyball by Michael Lewis. The book discusses the journey of Billy Beane as a professional baseball general manager who sought a formula to predict the baseball players most likely to succeed at their sport. With the help of some smart data analysts Bean did come up with a formula and it was used as the basis to build some successful baseball teams.  

But even with that formula there was more required. Even with the latest and greatest software development methodology more is required. Even with the dieting rules defined in that book more is required.

What the formulas don’t provide is the ability for someone to read current conditions before making decisions about the inputs and timing. In a business environment I’m thinking about conditions such as when people will be available for a project, when cash is available to fund an investment, or the opportunity cost for two competing projects.

I want to formula to neatly solve all the problems. But I can’t miss the requirement to read the context of the situation to augment the benefits of following the formula. I feel the skill to read the context of a situation and then execute the play is often times what separates a successful outcome from one that doesn’t meet the goals. Easy to say. Not easy to execute. There’s no formula for that.

Onward and upward!